This ‘thought piece’ considers ways in which the concept of Circular Economy (CE) might be redefined within the innovation ecosystem. The findings of this report suggest that a distinction needs to be made between the innovation activities of circular economy SMEs as opposed to SMEs undertaking CE innovation, and that a CE programme for SMEs based on should be a focus for innovation policy. Through a literature review, a less reductive definition of the CE- traditionally associated with ‘recycling’- in sustainability innovation, emerges. The aim of this report is to provide insights to Innovate UK about how policy can support a CE paradigm shift that can fundamentally change the social and business mindsets around sustainability and CE implementation.
Authors: Professor Nick Clifton Dr Gary Walpole
Report available here: https://doi.org/10.25401/cardiffmet.21954227
